{"id":637,"date":"2017-10-09T11:15:00","date_gmt":"2017-10-09T09:15:00","guid":{"rendered":"http:\/\/prod.bymycar.fr\/webzine\/?p=637"},"modified":"2018-06-29T02:53:03","modified_gmt":"2018-06-29T00:53:03","slug":"design-sonore-auto-donne-a-nouvelle-experience-utilisateur","status":"publish","type":"post","link":"https:\/\/www.bymycar.fr\/webzine\/design-sonore-auto-donne-a-nouvelle-experience-utilisateur\/","title":{"rendered":"Le design sonore auto \u00ab donne le la \u00bb \u00e0 une nouvelle exp\u00e9rience utilisateur"},"content":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":929,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-design"],"acf":{"introduction":"<p>Le design sonore est d\u00e9j\u00e0 partout dans la voiture. D\u00e9couvrez les formes qu\u2019il pourrait prendre \u00e0 l\u2019avenir pour r\u00e9enchanter l\u2019exp\u00e9rience utilisateur.<\/p>\n","strates":[{"type_strate":"texte-simple","ancre":"","contenu":"<h2>Le design sonore automobile, un outil qui fait grand bruit<\/h2>\n<p>Nouvel outil <strong>permettant d\u2019am\u00e9liorer l&rsquo;exp\u00e9rience utilisateur, le design sonore s&rsquo;affirme comme LA nouvelle tendance de l&rsquo;univers automobile<\/strong>. Entre le placement des haut-parleurs dans l&rsquo;habitacle et la signature sonore de la voiture, le sound design prend de nombreuses formes et affiche un objectif clair : offrir une exp\u00e9rience unique aux passagers et au conducteur. De ses origines \u00e0 ses futures utilisations, d\u00e9couvrez tout ce qu\u2019il faut savoir sur le design sonore.<\/p>\n","titre":"","image":false,"image_libre":false,"image_800x500":false,"legende":"","zoom":false,"texte":"","articles":false,"categorie_droite":false,"images":false,"elements_comparatif":false,"texte_1":"","texte_2":"","image_1":false,"image_1_563x400":false,"image_1_332x332":false,"image_2":false,"image_2_333x240":false,"image_2_563x400":false,"image_3":false,"image_3_333x240":false,"image_3_332x450":false,"image_4":false,"image_4_332x332":false,"image_4_563x400":false,"code_embed":"","legende_video":"","photo":false,"photo_100x100":false,"nom":"","fonction":"","elements_timeline":false,"entetes_colonnes":false,"entetes_lignes":false,"lignes":false,"introduction":"","formulaire":false,"question":"","reponse":"","libelle_bouton_lien":"","url_lien":"","questions":false,"conclusions":false,"pays":false,"region":false,"marque":false,"marqueConcessions":false,"modele":false,"ptvente":false,"typeV":false,"collection":false,"nombre_maximum_elements":10,"lien_fin_carousel":"","texte_lien_fin_carousel":"","trier_par":false},{"type_strate":"image","ancre":"","contenu":"","titre":"","image":false,"image_libre":false,"image_800x500":false,"legende":"","zoom":false,"texte":"","articles":false,"categorie_droite":false,"images":[{"image":{"ID":928,"id":928,"title":"Gros plan sur l'int\u00e9rieur d'une porti\u00e8re de voiture","filename":"haut-parleur-voiture-e1499245981173.jpg","filesize":0,"url":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/haut-parleur-voiture-e1499245981173.jpg","link":"https:\/\/www.bymycar.fr\/webzine\/design-sonore-auto-donne-a-nouvelle-experience-utilisateur\/close-up-of-an-interior-car-door\/","alt":"Gros plan sur l'int\u00e9rieur d'une porti\u00e8re de voiture","author":"1","description":"Gros plan sur l'int\u00e9rieur beige d'une porti\u00e8re de voiture","caption":"","name":"close-up-of-an-interior-car-door","status":"inherit","uploaded_to":637,"date":"2017-07-05 08:51:35","modified":"2017-08-01 15:24:52","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.bymycar.fr\/webzine\/wp-includes\/images\/media\/default.png","width":4368,"height":2489,"sizes":{"thumbnail":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/haut-parleur-voiture-e1499245981173-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/haut-parleur-voiture-e1499245981173-300x171.jpg","medium-width":300,"medium-height":171,"medium_large":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/haut-parleur-voiture-e1499245981173-768x438.jpg","medium_large-width":768,"medium_large-height":438,"large":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/haut-parleur-voiture-e1499245981173-1024x584.jpg","large-width":1024,"large-height":584,"1536x1536":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/haut-parleur-voiture-e1499245981173.jpg","1536x1536-width":1536,"1536x1536-height":875,"2048x2048":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/haut-parleur-voiture-e1499245981173.jpg","2048x2048-width":2048,"2048x2048-height":1167}},"image_1600x700":false,"image_920x500":false,"legende":""}],"elements_comparatif":false,"texte_1":"","texte_2":"","image_1":false,"image_1_563x400":false,"image_1_332x332":false,"image_2":false,"image_2_333x240":false,"image_2_563x400":false,"image_3":false,"image_3_333x240":false,"image_3_332x450":false,"image_4":false,"image_4_332x332":false,"image_4_563x400":false,"code_embed":"","legende_video":"","photo":false,"photo_100x100":false,"nom":"","fonction":"","elements_timeline":false,"entetes_colonnes":false,"entetes_lignes":false,"lignes":false,"introduction":"","formulaire":false,"question":"","reponse":"","libelle_bouton_lien":"","url_lien":"","questions":false,"conclusions":false,"pays":false,"region":false,"marque":false,"marqueConcessions":false,"modele":false,"ptvente":false,"typeV":false,"collection":false,"nombre_maximum_elements":10,"lien_fin_carousel":"","texte_lien_fin_carousel":"","trier_par":false},{"type_strate":"texte-simple","ancre":"","contenu":"<h2>Le design sonore automobile, un concept apparu dans les ann\u00e9es 2000<\/h2>\n<p>Bien que pendant longtemps il n\u2019ait pas \u00e9t\u00e9 la principale pr\u00e9occupation des constructeurs, <strong>le design sonore automobile est bien n\u00e9 dans les ann\u00e9es 2000<\/strong>. C&rsquo;est d&rsquo;ailleurs \u00e0 cette \u00e9poque qu&rsquo;on \u00e9tait d\u00e9fini les sons de voiture que l\u2019on conna\u00eet tous : le fameux tic-tac des clignotants, le bip de la ceinture de s\u00e9curit\u00e9, etc. Outre ces sons uniformis\u00e9s, <strong>certains constructeurs r\u00e9fl\u00e9chissaient d\u00e9j\u00e0 \u00e0 d\u00e9velopper l&rsquo;identit\u00e9 sonore de leur marque<\/strong>. Par exemple, nous sommes nombreux \u00e0 pouvoir reconna\u00eetre le ronronnement si caract\u00e9ristique des moteurs Harley Davidson ou le claquement feutr\u00e9 des porti\u00e8res de Mercedes. Bien qu\u2019il n\u2019en \u00e9tait encore qu\u2019\u00e0 ses balbutiements, le sound design automobile est bien \u00e0 l\u2019origine de ces innovations.<\/p>\n","titre":"","image":false,"image_libre":false,"image_800x500":false,"legende":"","zoom":false,"texte":"","articles":false,"categorie_droite":false,"images":false,"elements_comparatif":false,"texte_1":"","texte_2":"","image_1":false,"image_1_563x400":false,"image_1_332x332":false,"image_2":false,"image_2_333x240":false,"image_2_563x400":false,"image_3":false,"image_3_333x240":false,"image_3_332x450":false,"image_4":false,"image_4_332x332":false,"image_4_563x400":false,"code_embed":"","legende_video":"","photo":false,"photo_100x100":false,"nom":"","fonction":"","elements_timeline":false,"entetes_colonnes":false,"entetes_lignes":false,"lignes":false,"introduction":"","formulaire":false,"question":"","reponse":"","libelle_bouton_lien":"","url_lien":"","questions":false,"conclusions":false,"pays":false,"region":false,"marque":false,"marqueConcessions":false,"modele":false,"ptvente":false,"typeV":false,"collection":false,"nombre_maximum_elements":10,"lien_fin_carousel":"","texte_lien_fin_carousel":"","trier_par":false},{"type_strate":"image","ancre":"","contenu":"","titre":"","image":false,"image_libre":false,"image_800x500":false,"legende":"","zoom":false,"texte":"","articles":false,"categorie_droite":false,"images":[{"image":{"ID":930,"id":930,"title":"main ouvrant une porti\u00e8re de voiture","filename":"main-ouvrant-une-portiere-de-voiture.jpg","filesize":0,"url":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/main-ouvrant-une-portiere-de-voiture.jpg","link":"https:\/\/www.bymycar.fr\/webzine\/design-sonore-auto-donne-a-nouvelle-experience-utilisateur\/car-door-is-about-to-be-opened\/","alt":"main ouvrant une porti\u00e8re de voiture en gros plan","author":"1","description":"main ouvrant une porti\u00e8re de voiture en gros plan","caption":"","name":"car-door-is-about-to-be-opened","status":"inherit","uploaded_to":637,"date":"2017-07-05 08:57:12","modified":"2017-08-01 15:26:11","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.bymycar.fr\/webzine\/wp-includes\/images\/media\/default.png","width":6000,"height":3309,"sizes":{"thumbnail":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/main-ouvrant-une-portiere-de-voiture-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/main-ouvrant-une-portiere-de-voiture-300x165.jpg","medium-width":300,"medium-height":165,"medium_large":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/main-ouvrant-une-portiere-de-voiture-768x424.jpg","medium_large-width":768,"medium_large-height":424,"large":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/main-ouvrant-une-portiere-de-voiture-1024x565.jpg","large-width":1024,"large-height":565,"1536x1536":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/main-ouvrant-une-portiere-de-voiture.jpg","1536x1536-width":1536,"1536x1536-height":847,"2048x2048":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/main-ouvrant-une-portiere-de-voiture.jpg","2048x2048-width":2048,"2048x2048-height":1129}},"image_1600x700":false,"image_920x500":false,"legende":""}],"elements_comparatif":false,"texte_1":"","texte_2":"","image_1":false,"image_1_563x400":false,"image_1_332x332":false,"image_2":false,"image_2_333x240":false,"image_2_563x400":false,"image_3":false,"image_3_333x240":false,"image_3_332x450":false,"image_4":false,"image_4_332x332":false,"image_4_563x400":false,"code_embed":"","legende_video":"","photo":false,"photo_100x100":false,"nom":"","fonction":"","elements_timeline":false,"entetes_colonnes":false,"entetes_lignes":false,"lignes":false,"introduction":"","formulaire":false,"question":"","reponse":"","libelle_bouton_lien":"","url_lien":"","questions":false,"conclusions":false,"pays":false,"region":false,"marque":false,"marqueConcessions":false,"modele":false,"ptvente":false,"typeV":false,"collection":false,"nombre_maximum_elements":10,"lien_fin_carousel":"","texte_lien_fin_carousel":"","trier_par":false},{"type_strate":"texte-simple","ancre":"","contenu":"<h2>Le sound design au service de l\u2019exp\u00e9rience client<\/h2>\n<p><strong>L\u2019exp\u00e9rience utilisateur devenant de plus en plus importante dans l\u2019univers automobile depuis quelques ann\u00e9es, les marques ont refait du design sonore un sujet central<\/strong>. Depuis peu, les services R&amp;D r\u00e9fl\u00e9chissent \u00e0 de nouveaux mat\u00e9riaux, de nouvelles formes et de nouvelles configurations de l\u2019habitacle. Certains groupes ont m\u00eame cr\u00e9\u00e9 des p\u00f4les d\u00e9di\u00e9s au sound design et plus g\u00e9n\u00e9ralement aux IHM (pour Interface Homme Machine). C&rsquo;est le cas de PSA qui a lanc\u00e9 le d\u00e9partement UXCT (pour <i>User Experience Cockpit Team<\/i>). L&rsquo;objectif est d&rsquo;assurer l&rsquo;utilit\u00e9 et le plaisir d&rsquo;usage des objets sonores de la voiture. C&rsquo;est \u00e0 partir de cette volont\u00e9 que plusieurs mod\u00e8les de Peugeot ont r\u00e9invent\u00e9 leur design sonore. C&rsquo;est le cas notamment du concept-car Peugeot Fractal, dont tous les \u00e9l\u00e9ments sonores (d\u00e9marrage, clignotants, alertes diverses, etc.) ont \u00e9t\u00e9 totalement repens\u00e9 par l&rsquo;artiste Amon Tobin. Le r\u00e9sultat ? <strong>Une voiture poss\u00e9dant sa propre signature sonore<\/strong>. En 2012, Renault avait invent\u00e9 un synth\u00e9tiseur de son, nomm\u00e9 R-Sound Effect, et l&rsquo;avait int\u00e9gr\u00e9 \u00e0 la Clio IV. Gr\u00e2ce \u00e0 cet \u00e9quipement, les bruits du moteur pouvaient \u00eatre modifi\u00e9s par le conducteur selon ses envies. Il pouvait ainsi cr\u00e9er un environnement sonore personnalis\u00e9 en fonction de ses r\u00e9glages et de l&rsquo;utilisation de la p\u00e9dale d&rsquo;acc\u00e9l\u00e9ration, et ce, sans modifier les bruits ext\u00e9rieurs. Bien que ces quelques exemples soient encore un peu simplistes, le design sonore pourrait totalement bouleverser l\u2019exp\u00e9rience utilisateur dans les ann\u00e9es \u00e0 venir.<\/p>\n","titre":"","image":false,"image_libre":false,"image_800x500":false,"legende":"","zoom":false,"texte":"","articles":false,"categorie_droite":false,"images":false,"elements_comparatif":false,"texte_1":"","texte_2":"","image_1":false,"image_1_563x400":false,"image_1_332x332":false,"image_2":false,"image_2_333x240":false,"image_2_563x400":false,"image_3":false,"image_3_333x240":false,"image_3_332x450":false,"image_4":false,"image_4_332x332":false,"image_4_563x400":false,"code_embed":"","legende_video":"","photo":false,"photo_100x100":false,"nom":"","fonction":"","elements_timeline":false,"entetes_colonnes":false,"entetes_lignes":false,"lignes":false,"introduction":"","formulaire":false,"question":"","reponse":"","libelle_bouton_lien":"","url_lien":"","questions":false,"conclusions":false,"pays":false,"region":false,"marque":false,"marqueConcessions":false,"modele":false,"ptvente":false,"typeV":false,"collection":false,"nombre_maximum_elements":10,"lien_fin_carousel":"","texte_lien_fin_carousel":"","trier_par":false},{"type_strate":"video","ancre":"","contenu":"","titre":"","image":false,"image_libre":false,"image_800x500":false,"legende":"","zoom":false,"texte":"","articles":false,"categorie_droite":false,"images":false,"elements_comparatif":false,"texte_1":"","texte_2":"","image_1":false,"image_1_563x400":false,"image_1_332x332":false,"image_2":false,"image_2_333x240":false,"image_2_563x400":false,"image_3":false,"image_3_333x240":false,"image_3_332x450":false,"image_4":false,"image_4_332x332":false,"image_4_563x400":false,"code_embed":"<center><iframe src=\"https:\/\/www.youtube.com\/embed\/XFuF_yAPO8o\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>","legende_video":"","photo":false,"photo_100x100":false,"nom":"","fonction":"","elements_timeline":false,"entetes_colonnes":false,"entetes_lignes":false,"lignes":false,"introduction":"","formulaire":false,"question":"","reponse":"","libelle_bouton_lien":"","url_lien":"","questions":false,"conclusions":false,"pays":false,"region":false,"marque":false,"marqueConcessions":false,"modele":false,"ptvente":false,"typeV":false,"collection":false,"nombre_maximum_elements":10,"lien_fin_carousel":"","texte_lien_fin_carousel":"","trier_par":false},{"type_strate":"texte-simple","ancre":"","contenu":"<h2>Que nous r\u00e9serve le design sonore auto \u00e0 l\u2019avenir ?<\/h2>\n<p>Plusieurs pistes pour le d\u00e9veloppement du design sonore sont \u00e0 l&rsquo;\u00e9tude chez les constructeurs automobiles. <strong>Le d\u00e9veloppement d\u2019une signature sonore propre \u00e0 chaque marque, \u00e0 chaque mod\u00e8le, voire m\u00eame \u00e0 chaque v\u00e9hicule particulier<\/strong> est l\u2019une d\u2019entre elle. Cela permettrait ainsi \u00e0 chaque conducteur de pouvoir personnaliser selon ses envies tous les bruits de sa voiture. C&rsquo;est d&rsquo;ailleurs une id\u00e9e \u00e0 laquelle PSA r\u00e9fl\u00e9chit car le groupe d\u00e9sire offrir un univers sonore propre \u00e0 chacune de ses marques. Chez Citro\u00ebn, on planche davantage sur <strong>la reconnaissance du conducteur et sur l&rsquo;adaptation du son en cons\u00e9quence<\/strong>. Pr\u00e9sent\u00e9 lors du Mondial de l&rsquo;Automobile de Paris 2016, le concept-car Citro\u00ebn CXperience peut reconna\u00eetre l&rsquo;utilisateur gr\u00e2ce \u00e0 son Smartphone. Toute l&rsquo;ambiance sonore est alors adapt\u00e9e en cons\u00e9quence (voix du GPS, musique, tonalit\u00e9 des haut-parleurs, clignotants, etc.). Le dernier projet d&rsquo;ampleur \u00e0 l&rsquo;\u00e9tude est <strong>la cr\u00e9ation d&rsquo;une signature sonore pour les voitures \u00e9lectriques<\/strong>. Ce bruit permettrait d\u2019avertir les pi\u00e9tons qu\u2019un v\u00e9hicule est \u00e0 l\u2019approche, mais \u00e9galement de cr\u00e9er un bruit-signature propre \u00e0 chaque marque. C&rsquo;est d&rsquo;ailleurs un sujet auquel r\u00e9fl\u00e9chit activement Audi pour sa gamme \u00e9lectrique e-Tron. Notons cependant que la personnalisation \u00e0 l&rsquo;exc\u00e8s du design sonore de chaque v\u00e9hicule pourrait rapidement devenir un probl\u00e8me. Et comment \u00e9viter, par exemple, qu&rsquo;un conducteur fasse de l&rsquo;air de la cucaracha son klaxon ? Pour emp\u00eacher ces d\u00e9rives, <strong>une r\u00e9glementation li\u00e9e \u00e0 la \u00ab sonification \u00bb des v\u00e9hicules devrait voir le jour d\u2019ici 2019 pour encadrer le design sonore automobile<\/strong>. Nous sommes sain et sauf !<\/p>\n","titre":"","image":false,"image_libre":false,"image_800x500":false,"legende":"","zoom":false,"texte":"","articles":false,"categorie_droite":false,"images":false,"elements_comparatif":false,"texte_1":"","texte_2":"","image_1":false,"image_1_563x400":false,"image_1_332x332":false,"image_2":false,"image_2_333x240":false,"image_2_563x400":false,"image_3":false,"image_3_333x240":false,"image_3_332x450":false,"image_4":false,"image_4_332x332":false,"image_4_563x400":false,"code_embed":"","legende_video":"","photo":false,"photo_100x100":false,"nom":"","fonction":"","elements_timeline":false,"entetes_colonnes":false,"entetes_lignes":false,"lignes":false,"introduction":"","formulaire":false,"question":"","reponse":"","libelle_bouton_lien":"","url_lien":"","questions":false,"conclusions":false,"pays":false,"region":false,"marque":false,"marqueConcessions":false,"modele":false,"ptvente":false,"typeV":false,"collection":false,"nombre_maximum_elements":10,"lien_fin_carousel":"","texte_lien_fin_carousel":"","trier_par":false}],"is_old_post":false,"image":{"ID":929,"id":929,"title":"homme conduisant une voiture","filename":"Home-au-volant-e1499256620269-scaled.jpg","filesize":0,"url":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/Home-au-volant-e1499256620269-scaled.jpg","link":"https:\/\/www.bymycar.fr\/webzine\/design-sonore-auto-donne-a-nouvelle-experience-utilisateur\/businessman-driving-a-car-2\/","alt":"BYmyCAR Cannes Reprise Cash","author":"1","description":"homme conduisant une voiture","caption":"","name":"businessman-driving-a-car-2","status":"inherit","uploaded_to":637,"date":"2017-07-05 08:55:59","modified":"2019-04-23 14:54:56","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.bymycar.fr\/webzine\/wp-includes\/images\/media\/default.png","width":2560,"height":1707,"sizes":{"thumbnail":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/Home-au-volant-e1499256620269-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/Home-au-volant-e1499256620269-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/Home-au-volant-e1499256620269-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/Home-au-volant-e1499256620269-1024x683.jpg","large-width":1024,"large-height":683,"1536x1536":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/Home-au-volant-e1499256620269-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.bymycar.fr\/webzine\/wp-content\/uploads\/2017\/07\/Home-au-volant-e1499256620269-2048x1365.jpg","2048x2048-width":2048,"2048x2048-height":1365}},"page_content":{"block_content":[{"acf_fc_layout":"text-simple","--nav":{"-withNav":false,"-ancre":""},"--group":{"-text":"<h2>Le design sonore automobile, un outil qui fait grand bruit<\/h2>\n<p>Nouvel outil <strong>permettant d\u2019am\u00e9liorer l&rsquo;exp\u00e9rience utilisateur, le design sonore s&rsquo;affirme comme LA nouvelle tendance de l&rsquo;univers automobile<\/strong>. Entre le placement des haut-parleurs dans l&rsquo;habitacle et la signature sonore de la voiture, le sound design prend de nombreuses formes et affiche un objectif clair : offrir une exp\u00e9rience unique aux passagers et au conducteur. De ses origines \u00e0 ses futures utilisations, d\u00e9couvrez tout ce qu\u2019il faut savoir sur le design sonore.<\/p>\n"}},{"acf_fc_layout":"images-slider","--nav":{"-withNav":false,"-ancre":""},"--group":{"-listibg":[{"--image":false,"--legend":""}]}},{"acf_fc_layout":"text-simple","--nav":{"-withNav":false,"-ancre":""},"--group":{"-text":"<h2>Le design sonore automobile, un concept apparu dans les ann\u00e9es 2000<\/h2>\n<p>Bien que pendant longtemps il n\u2019ait pas \u00e9t\u00e9 la principale pr\u00e9occupation des constructeurs, <strong>le design sonore automobile est bien n\u00e9 dans les ann\u00e9es 2000<\/strong>. C&rsquo;est d&rsquo;ailleurs \u00e0 cette \u00e9poque qu&rsquo;on \u00e9tait d\u00e9fini les sons de voiture que l\u2019on conna\u00eet tous : le fameux tic-tac des clignotants, le bip de la ceinture de s\u00e9curit\u00e9, etc. Outre ces sons uniformis\u00e9s, <strong>certains constructeurs r\u00e9fl\u00e9chissaient d\u00e9j\u00e0 \u00e0 d\u00e9velopper l&rsquo;identit\u00e9 sonore de leur marque<\/strong>. Par exemple, nous sommes nombreux \u00e0 pouvoir reconna\u00eetre le ronronnement si caract\u00e9ristique des moteurs Harley Davidson ou le claquement feutr\u00e9 des porti\u00e8res de Mercedes. Bien qu\u2019il n\u2019en \u00e9tait encore qu\u2019\u00e0 ses balbutiements, le sound design automobile est bien \u00e0 l\u2019origine de ces innovations.<\/p>\n"}},{"acf_fc_layout":"images-slider","--nav":{"-withNav":false,"-ancre":""},"--group":{"-listibg":[{"--image":false,"--legend":""}]}},{"acf_fc_layout":"text-simple","--nav":{"-withNav":false,"-ancre":""},"--group":{"-text":"<h2>Le sound design au service de l\u2019exp\u00e9rience client<\/h2>\n<p><strong>L\u2019exp\u00e9rience utilisateur devenant de plus en plus importante dans l\u2019univers automobile depuis quelques ann\u00e9es, les marques ont refait du design sonore un sujet central<\/strong>. Depuis peu, les services R&amp;D r\u00e9fl\u00e9chissent \u00e0 de nouveaux mat\u00e9riaux, de nouvelles formes et de nouvelles configurations de l\u2019habitacle. Certains groupes ont m\u00eame cr\u00e9\u00e9 des p\u00f4les d\u00e9di\u00e9s au sound design et plus g\u00e9n\u00e9ralement aux IHM (pour Interface Homme Machine). C&rsquo;est le cas de PSA qui a lanc\u00e9 le d\u00e9partement UXCT (pour <i>User Experience Cockpit Team<\/i>). L&rsquo;objectif est d&rsquo;assurer l&rsquo;utilit\u00e9 et le plaisir d&rsquo;usage des objets sonores de la voiture. C&rsquo;est \u00e0 partir de cette volont\u00e9 que plusieurs mod\u00e8les de Peugeot ont r\u00e9invent\u00e9 leur design sonore. C&rsquo;est le cas notamment du concept-car Peugeot Fractal, dont tous les \u00e9l\u00e9ments sonores (d\u00e9marrage, clignotants, alertes diverses, etc.) ont \u00e9t\u00e9 totalement repens\u00e9 par l&rsquo;artiste Amon Tobin. Le r\u00e9sultat ? <strong>Une voiture poss\u00e9dant sa propre signature sonore<\/strong>. En 2012, Renault avait invent\u00e9 un synth\u00e9tiseur de son, nomm\u00e9 R-Sound Effect, et l&rsquo;avait int\u00e9gr\u00e9 \u00e0 la Clio IV. Gr\u00e2ce \u00e0 cet \u00e9quipement, les bruits du moteur pouvaient \u00eatre modifi\u00e9s par le conducteur selon ses envies. Il pouvait ainsi cr\u00e9er un environnement sonore personnalis\u00e9 en fonction de ses r\u00e9glages et de l&rsquo;utilisation de la p\u00e9dale d&rsquo;acc\u00e9l\u00e9ration, et ce, sans modifier les bruits ext\u00e9rieurs. Bien que ces quelques exemples soient encore un peu simplistes, le design sonore pourrait totalement bouleverser l\u2019exp\u00e9rience utilisateur dans les ann\u00e9es \u00e0 venir.<\/p>\n"}},{"acf_fc_layout":"video","--nav":{"-withNav":false,"-ancre":""},"--group":{"-video":{"video-cover":false,"video-type":"youtube","video-youtube":"<a href=\"https:\/\/www.youtube.com\/watch?v=XFuF_yAPO8o\">https:\/\/www.youtube.com\/watch?v=XFuF_yAPO8o<\/a>","video-vimeo":"","video-interne":false},"-legend":""}},{"acf_fc_layout":"text-simple","--nav":{"-withNav":false,"-ancre":""},"--group":{"-text":"<h2>Que nous r\u00e9serve le design sonore auto \u00e0 l\u2019avenir ?<\/h2>\n<p>Plusieurs pistes pour le d\u00e9veloppement du design sonore sont \u00e0 l&rsquo;\u00e9tude chez les constructeurs automobiles. <strong>Le d\u00e9veloppement d\u2019une signature sonore propre \u00e0 chaque marque, \u00e0 chaque mod\u00e8le, voire m\u00eame \u00e0 chaque v\u00e9hicule particulier<\/strong> est l\u2019une d\u2019entre elle. Cela permettrait ainsi \u00e0 chaque conducteur de pouvoir personnaliser selon ses envies tous les bruits de sa voiture. C&rsquo;est d&rsquo;ailleurs une id\u00e9e \u00e0 laquelle PSA r\u00e9fl\u00e9chit car le groupe d\u00e9sire offrir un univers sonore propre \u00e0 chacune de ses marques. Chez Citro\u00ebn, on planche davantage sur <strong>la reconnaissance du conducteur et sur l&rsquo;adaptation du son en cons\u00e9quence<\/strong>. Pr\u00e9sent\u00e9 lors du Mondial de l&rsquo;Automobile de Paris 2016, le concept-car Citro\u00ebn CXperience peut reconna\u00eetre l&rsquo;utilisateur gr\u00e2ce \u00e0 son Smartphone. Toute l&rsquo;ambiance sonore est alors adapt\u00e9e en cons\u00e9quence (voix du GPS, musique, tonalit\u00e9 des haut-parleurs, clignotants, etc.). Le dernier projet d&rsquo;ampleur \u00e0 l&rsquo;\u00e9tude est <strong>la cr\u00e9ation d&rsquo;une signature sonore pour les voitures \u00e9lectriques<\/strong>. Ce bruit permettrait d\u2019avertir les pi\u00e9tons qu\u2019un v\u00e9hicule est \u00e0 l\u2019approche, mais \u00e9galement de cr\u00e9er un bruit-signature propre \u00e0 chaque marque. C&rsquo;est d&rsquo;ailleurs un sujet auquel r\u00e9fl\u00e9chit activement Audi pour sa gamme \u00e9lectrique e-Tron. Notons cependant que la personnalisation \u00e0 l&rsquo;exc\u00e8s du design sonore de chaque v\u00e9hicule pourrait rapidement devenir un probl\u00e8me. Et comment \u00e9viter, par exemple, qu&rsquo;un conducteur fasse de l&rsquo;air de la cucaracha son klaxon ? Pour emp\u00eacher ces d\u00e9rives, <strong>une r\u00e9glementation li\u00e9e \u00e0 la \u00ab sonification \u00bb des v\u00e9hicules devrait voir le jour d\u2019ici 2019 pour encadrer le design sonore automobile<\/strong>. Nous sommes sain et sauf !<\/p>\n"}}]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le design sonore auto \u00ab donne le la \u00bb \u00e0 une nouvelle exp\u00e9rience utilisateur<\/title>\n<meta name=\"description\" content=\"Le design sonore est d\u00e9j\u00e0 partout dans la voiture. 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