{"id":62756,"date":"2025-12-11T16:03:02","date_gmt":"2025-12-11T15:03:02","guid":{"rendered":"https:\/\/www.bymycar.fr\/webzine\/?p=62756"},"modified":"2025-12-11T16:15:08","modified_gmt":"2025-12-11T15:15:08","slug":"francais-reportent-achat-auto-2025","status":"publish","type":"post","link":"https:\/\/www.bymycar.fr\/webzine\/francais-reportent-achat-auto-2025\/","title":{"rendered":"1 Fran\u00e7ais sur 5 repousse son achat automobile en 2025 : ZFE et leasing social ne suffisent pas encore \u00e0 d\u00e9clencher la bascule \u00e9lectrique"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":88,"featured_media":62760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-62756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"acf":{"image":{"ID":62760,"id":62760,"title":"zfe-leasing-social-bascule-electrique","filename":"zfe-leasing-social-bascule-electrique-scaled.jpg","filesize":240030,"url":"https:\/\/cdn.bymycar.eu\/fr-webzine\/wp-content\/uploads\/medias\/zfe-leasing-social-bascule-electrique-scaled.jpg","link":"https:\/\/www.bymycar.fr\/webzine\/francais-reportent-achat-auto-2025\/zfe-leasing-social-bascule-electrique\/","alt":"Un Fran\u00e7ais h\u00e9sitant \u00e0 acheter une voiture en 2025, malgr\u00e9 la ZFE et le leasing social, illustrant le report de l'achat automobile et la difficult\u00e9 du passage \u00e0 l'\u00e9lectrique\"","author":"88","description":"","caption":"","name":"zfe-leasing-social-bascule-electrique","status":"inherit","uploaded_to":62756,"date":"2025-12-11 14:54:32","modified":"2025-12-11 14:55:20","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.bymycar.fr\/webzine\/wp-includes\/images\/media\/default.png","width":2560,"height":1707,"sizes":{"thumbnail":"https:\/\/cdn.bymycar.eu\/fr-webzine\/wp-content\/uploads\/medias\/zfe-leasing-social-bascule-electrique-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cdn.bymycar.eu\/fr-webzine\/wp-content\/uploads\/medias\/zfe-leasing-social-bascule-electrique-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/cdn.bymycar.eu\/fr-webzine\/wp-content\/uploads\/medias\/zfe-leasing-social-bascule-electrique-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/cdn.bymycar.eu\/fr-webzine\/wp-content\/uploads\/medias\/zfe-leasing-social-bascule-electrique-1024x683.jpg","large-width":1024,"large-height":683,"1536x1536":"https:\/\/cdn.bymycar.eu\/fr-webzine\/wp-content\/uploads\/medias\/zfe-leasing-social-bascule-electrique-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/cdn.bymycar.eu\/fr-webzine\/wp-content\/uploads\/medias\/zfe-leasing-social-bascule-electrique-2048x1365.jpg","2048x2048-width":2048,"2048x2048-height":1365}},"introduction":"

Entre durcissement des Zones \u00e0 Faibles \u00c9missions (ZFE), augmentation du co\u00fbt d\u2019usage et multiplication des dispositifs d\u2019accompagnement, on aurait pu s\u2019attendre \u00e0 une acc\u00e9l\u00e9ration du renouvellement automobile en France en 2025. Pourtant, une \u00e9tude men\u00e9e en interne aupr\u00e8s de 1 000 automobilistes r\u00e9v\u00e8le que 1 Fran\u00e7ais sur 5 (20,9%)<\/i><\/b> d\u00e9clare avoir volontairement repouss\u00e9 son achat de voiture cette ann\u00e9e.<\/p>\n

Alors que la transition vers l\u2019\u00e9lectrique s\u2019intensifie dans le d\u00e9bat public, la r\u00e9alit\u00e9 du terrain montre un march\u00e9 marqu\u00e9 par l\u2019attentisme et la prudence.<\/p>\n","add-to-bo":false,"page_content":{"block_content":[{"acf_fc_layout":"text-simple","--nav":{"-withNav":false,"-ancre":""},"--group":{"-text":"

Un attentisme historique dans l\u2019acte d\u2019achat<\/h2>\n

Repousser l\u2019achat automobile n\u2019est pas un acte anodin. Dans un march\u00e9 historiquement cyclique \u2014 bas\u00e9 sur la possession, le renouvellement et l\u2019usage quotidien du v\u00e9hicule \u2014 le fait qu\u2019un conducteur sur cinq retarde volontairement son achat t\u00e9moigne d\u2019une \u00e9volution significative des comportements.<\/p>\n

L\u2019\u00e9tude men\u00e9e par nos soins montre \u00e9galement que pr\u00e8s de la moiti\u00e9 des automobilistes (45,8%)<\/i><\/b> n\u2019envisagent pas de changer de voiture dans les 12 prochains <\/i><\/b>mois, tandis que 24%<\/i><\/b> pr\u00e9voient un achat classique et 10,7%<\/i><\/b> un leasing\/LOA.<\/p>\n

Trois causes principales expliquent cette prudence. Tout d\u2019abord, l\u2019incertitude \u00e9conomique, aliment\u00e9e par l\u2019inflation et les fluctuations du pouvoir d\u2019achat, pousse de nombreux automobilistes \u00e0 diff\u00e9rer leurs d\u00e9cisions. Ensuite, le co\u00fbt global d\u2019usage \u2014 carburant, entretien, assurance, taxes \u2014 est en hausse, rendant chaque achat plus r\u00e9fl\u00e9chi et rationnel. Enfin, l\u2019adaptation aux contraintes ZFE modifie le calendrier d\u2019achat : certains automobilistes retardent leur d\u00e9cision pour choisir un v\u00e9hicule compatible avec leur zone de circulation ou attendre des solutions plus \u00e9conomiques.<\/p>\n"}},{"acf_fc_layout":"text-simple","--nav":{"-withNav":false,"-ancre":""},"--group":{"-text":"

La transition \u00e9lectrique reste frein\u00e9e par les contraintes \u00e9conomiques<\/h2>\n

Les Zones \u00e0 Faibles \u00c9missions devraient logiquement acc\u00e9l\u00e9rer le renouvellement des v\u00e9hicules anciens. Pourtant, notre \u00e9tude montre que si la ZFE influence les d\u00e9cisions, elle ne d\u00e9clenche pas encore une bascule majeure vers l\u2019\u00e9lectrique. En 2025, seulement 5,6% des automobilistes roulent en 100% \u00e9lectrique<\/i><\/b>, contre 82% sur du thermique <\/i><\/b>(diesel 41,7%, essence 40,5%) et 12,2% sur de l\u2019hybride.<\/p>\n

Autrement dit, le passage \u00e0 l\u2019\u00e9lectrique n\u2019est pas encore un v\u00e9ritable moteur d\u2019achat : les automobilistes changent de voiture pour continuer \u00e0 circuler, et non pour r\u00e9pondre \u00e0 un objectif \u00e9cologique. La conformit\u00e9 Crit\u2019Air reste donc un imp\u00e9ratif administratif, plus qu\u2019une motivation environnementale.<\/p>\n

Dans ce contexte et malgr\u00e9 le fait qu’il gagne en m\u00e9diatisation et en offre, le leasing social pourrait repr\u00e9senter une solution pour faciliter l\u2019acc\u00e8s \u00e0 l\u2019\u00e9lectrique. Toutefois, on constate que ce mode de financement reste minoritaire dans les intentions d\u2019achat (10,7%)<\/i><\/b>. S\u2019il facilite l\u2019acc\u00e8s \u00e0 l\u2019\u00e9lectrique pour certains profils, il ne provoque pas encore de bascule massive. Ce constat met en lumi\u00e8re l\u2019\u00e9cart entre discours public et adoption r\u00e9elle.<\/p>\n

Le frein principal \u00e0 l\u2019adoption du v\u00e9hicule \u00e9lectrique demeure \u00e9conomique. 44,8%<\/i><\/b> des r\u00e9pondants citent le prix comme obstacle principal, devant l\u2019autonomie (23%)<\/i><\/b>, le maillage de bornes (8,1%)<\/i><\/b> ou le temps de recharge (8,3%)<\/i><\/b>. Le manque de confiance dans la technologie ne concerne que 7,7%<\/i><\/b> des automobilistes. Notre \u00e9tude BYmyCAR souligne ainsi que sans solution \u00e9conomique r\u00e9ellement accessible, la transition restera lente, et que le leasing social seul ne pourra pas d\u00e9mocratiser le v\u00e9hicule \u00e9lectrique.<\/p>\n"}},{"acf_fc_layout":"text-image","--nav":{"-withNav":false,"-ancre":""},"--group":{"-image":{"ID":58087,"id":58087,"title":"acheter-louer-voiture-2025","filename":"acheter-louer-voiture-2025.jpg","filesize":437920,"url":"https:\/\/cdn.bymycar.eu\/fr-webzine\/wp-content\/uploads\/medias\/acheter-louer-voiture-2025.jpg","link":"https:\/\/www.bymycar.fr\/webzine\/acheter-ou-louer-sa-voiture-en-2025-guide-complet-pour-faire-le-bon-choix\/acheter-louer-voiture-2025\/","alt":"BYmyCAR vous accompagne dans votre projet d'achat et de location de v\u00e9chiule","author":"74","description":"","caption":"","name":"acheter-louer-voiture-2025","status":"inherit","uploaded_to":58084,"date":"2025-05-19 13:40:32","modified":"2025-06-19 14:10:45","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.bymycar.fr\/webzine\/wp-includes\/images\/media\/default.png","width":2560,"height":1707,"sizes":{"thumbnail":"https:\/\/cdn.bymycar.eu\/fr-webzine\/wp-content\/uploads\/medias\/acheter-louer-voiture-2025-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cdn.bymycar.eu\/fr-webzine\/wp-content\/uploads\/medias\/acheter-louer-voiture-2025-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/cdn.bymycar.eu\/fr-webzine\/wp-content\/uploads\/medias\/acheter-louer-voiture-2025-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/cdn.bymycar.eu\/fr-webzine\/wp-content\/uploads\/medias\/acheter-louer-voiture-2025-1024x683.jpg","large-width":1024,"large-height":683,"1536x1536":"https:\/\/cdn.bymycar.eu\/fr-webzine\/wp-content\/uploads\/medias\/acheter-louer-voiture-2025-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/cdn.bymycar.eu\/fr-webzine\/wp-content\/uploads\/medias\/acheter-louer-voiture-2025-2048x1365.jpg","2048x2048-width":2048,"2048x2048-height":1365}},"-title":"L\u2019humain reste au c\u0153ur de la d\u00e9cision","-text":"

Au-del\u00e0 des questions \u00e9conomiques, l\u2019\u00e9tude met \u00e9galement en lumi\u00e8re les attentes des automobilistes vis-\u00e0-vis des distributeurs. Les consommateurs privil\u00e9gient encore le contact humain pour choisir leur distributeur. Trois crit\u00e8res ressortent particuli\u00e8rement :<\/p>\n

    \n
  • Le prix affich\u00e9 reste d\u00e9cisif<\/i><\/b>, car il permet de comparer rapidement les offres et d\u2019identifier le meilleur rapport qualit\u00e9-prix.<\/li>\n
  • Les garanties et services inclus sont essentiels<\/i><\/b> pour s\u00e9curiser l\u2019achat et limiter les co\u00fbts suppl\u00e9mentaires li\u00e9s \u00e0 l\u2019entretien ou aux r\u00e9parations.<\/li>\n
  • La qualit\u00e9 de l\u2019accompagnement et du conseil influence fortement<\/i><\/b> la confiance dans le distributeur et la satisfaction globale de l\u2019exp\u00e9rience d\u2019achat.<\/li>\n<\/ul>\n

    \u00c0 l\u2019inverse, la possibilit\u00e9 de tout faire en ligne arrive en dernier, d\u00e9montrant que le parcours 100% digital n\u2019est pas central dans la d\u00e9cision d\u2019achat.<\/p>\n"}},{"acf_fc_layout":"text-simple","--nav":{"-withNav":false,"-ancre":""},"--group":{"-text":"

    BYmyCAR, copilote des choix de mobilit\u00e9<\/h2>\n

    En 2025, la transition automobile ne d\u00e9pend plus seulement de l\u2019offre technologique ou des politiques publiques : elle repose avant tout sur la capacit\u00e9 des dispositifs (leasing social, aides, financement) \u00e0 \u00eatre r\u00e9ellement accessibles.<\/i><\/b><\/p>\n

    Pour l\u2019instant, malgr\u00e9 les ZFE, l\u2019automobiliste fran\u00e7ais attend encore la bonne \u00e9quation \u00e9conomique pour franchir le pas.<\/i><\/b><\/p>\n

    L\u2019\u00e9tude BYmyCAR met en \u00e9vidence un march\u00e9 attentiste<\/i><\/b>, o\u00f9 le prix reste le frein principal \u00e0 l\u2019adoption du v\u00e9hicule \u00e9lectrique, o\u00f9 le thermique domine encore largement, et o\u00f9 le contact humain est d\u00e9terminant dans la d\u00e9cision d\u2019achat.<\/p>\n

    Face \u00e0 cette complexit\u00e9, BYmyCAR se positionne comme copilote de confiance pour accompagner chaque automobiliste dans le choix de la solution la plus adapt\u00e9e \u00e0 son profil, ses usages et son budget.<\/i><\/b><\/p>\n

    Chaque projet de mobilit\u00e9 commence par un diagnostic pr\u00e9cis : type et fr\u00e9quence des trajets, zone de circulation (soumise ou non \u00e0 une ZFE), niveau de budget, volont\u00e9 ou non de devenir propri\u00e9taire. Cette approche permet de proposer la formule la plus pertinente : achat classique, LOA pour tester un v\u00e9hicule \u00e9lectrique, ou LLD s\u00e9curis\u00e9e avec services inclus.<\/p>\n

    Les conseillers du r\u00e9seau, pr\u00e9sents dans plus de 100 concessions, accompagnent \u00e9galement les clients dans le parcours administratif : simulation de financement, calcul de l\u2019\u00e9ligibilit\u00e9 au leasing social, identification des aides locales ou nationales.<\/p>\n

    Au-del\u00e0 du v\u00e9hicule, BYmyCAR aide \u00e0 ma\u00eetriser l\u2019ensemble des co\u00fbts li\u00e9s \u00e0 la mobilit\u00e9 <\/i><\/b>: carburant, entretien, assurance et fiscalit\u00e9. L\u2019objectif est d\u2019aller au-del\u00e0 du prix d\u2019achat pour raisonner en co\u00fbt global d\u2019usage, en int\u00e9grant les \u00e9volutions r\u00e9glementaires (ZFE, Crit\u2019Air\u2026) pour \u00e9viter immobilisation ou perte de valeur du v\u00e9hicule.<\/p>\n

    Ainsi, BYmyCAR ne se limite pas \u00e0 vendre un v\u00e9hicule : l\u2019enseigne accompagne ses clients comme un v\u00e9ritable partenaire strat\u00e9gique<\/i><\/b>, en leur permettant de naviguer dans un march\u00e9 complexe et en constante \u00e9volution, avec un r\u00e9seau humain et des solutions digitales adapt\u00e9s \u00e0 chaque profil et usage.<\/p>\n"}},{"acf_fc_layout":"carousel-produits"}]},"add-carousel-to-footer":true},"yoast_head":"\n1 Fran\u00e7ais sur 5 repousse son achat automobile en 2025 : ZFE et leasing social ne suffisent pas encore \u00e0 d\u00e9clencher la bascule \u00e9lectrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bymycar.fr\/webzine\/francais-reportent-achat-auto-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1 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